To unveil their fresh HITT workout shoe, Nike arranged a launch event designed to give the product a real-world trial. A group of selected attendees and influencers were granted an exclusive preview of the product and the chance to put it through its paces in a special 40-minute workout session.
Within the immersive setup, our team meticulously crafted multiple components, including the workout podium, changing rooms, furniture, bleachers, and presentation area. Guests were welcomed by a reception area that guided them toward changing rooms featuring glossy white laminate arches and reflective curtains. In the center of the space, Nike Pro Trainers took to a radiant podium, while a beam of light highlighted each workout station, outlined with reflective vinyl showcasing each participant’s unique number.
CNC-fabricated circles hosted LED lights that shifted colors, creating a mesmerizing focal point for each shoe.Throughout the space, various graphics displaying Nike’s slogans and messages were thoughtfully integrated.
Design is the silent ambassador of your brand.
A sustainable crafted experiential experience
After the launch, the benches, reception desks, and stools were repurposed in Nike stores, while the textiles found a meaningful second life through donation to a charitable textile company.
