THRILLFORGE was tasked with crafting the ‘Marriott Garage’ experience in collaboration with Mercedes AMG, inspired by the leading Formula 1 team’s pit garage. The activation was a centerpiece within a popular Fan Village, offering fans the chance to immerse themselves in racing excitement.
The stand featured an enrolment reception area, a social media-friendly photo backdrop, interactive replica Pit Wall with premium headphones, and a thrilling four-car simulator experience. These elements, designed with consistency across multiple locations, provided a cohesive and dynamic fan engagement platform.
Over the course of four days, the activation reached over 20,000 people, with over 1,000 participants on the simulators, solidifying its success as an unforgettable event.
The response to experience was electrifying. Fans were thrilled by the interactive and immersive features we created
Driving Engagement Through Innovative Designt
The ‘Mercedes AMG’ project showcases THRILLFORGE’s commitment to creativity, excellence, and seamless event production. We continue to push boundaries in experiential design, creating moments that resonate with audiences and brands alike.
Discover how THRILLFORGE can take your event to the next level; begin your journey with us today!
