THRILLFORGE took a thrilling journey back to the original 1960’s Carnaby Street vibe for the launch of the MINI Paceman. The mission was to create an urban-themed stand entitled “Design with Bite,” that encapsulated the playful and creative essence of the brand.
We activated a digital experience through a roadshow that paid homage to the MINI brand’s experiential marketing roots. Our digital drawing art table became the heart of the event, allowing guests to design their own MINI Paceman using custom-made pens and a variety of art tools. By merging creativity, design, and urban inspiration, we provided guests a hands-on connection to the newly unveiled MINI Paceman, igniting their imagination and enthusiasm.
The event saw impressive guest participation, with an average of 20% of guest visitors actively engaging in the interactive experience. THRILLFORGE’s blend of creativity and client-focus ensured a seamless event, reinforcing the brand’s innovative spirit while delivering a unique, fun, and engaging experience.
Crafting unforgettable experiences requires collaboration, passion, and expertise. At THRILLFORGE, our dedication to client satisfaction is paramount. With our extensive services and industry-leading expertise, your vision becomes a vivid reality. Reach out to us, and let’s embark on a journey of creativity, innovation, and sheer excellence together. Whether it’s an intimate gathering, a grand festival, or a brand activation, every event with THRILLFORGE becomes a signature statement.
