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Cadillac
Hotel

2018

The
Scope

Client

Cadillac (AGM), Auditoire

Type

Experiential Activation
When appointed to bring the Cadillac Hotel concept to life, THRILLFORGE embraced the opportunity with creativity and excellence. Our unique pop-up creation provided immersive experience rooms, showcasing the newly released XT4 and embodying themes of safety, technology, and design.
Guests were welcomed into the “Cadillac Hotel,” where a blend of innovative features awaited. Right from a grand striking entrance to the lively ball pit, captivating underwater photo opportunity and the engaging interactive installations concealed behind doors, every single touchpoint had been thoughtfully designed to capture the guests’ attention. Each touchpoint was meticulously crafted to captivate our guests, finally leading them to the breathtaking unveiling of the new XT4. Adding to the enjoyment, the venue also boasted a stunning rooftop lounge tailored for VIPs, along with meticulously designed custom bars. These inviting spaces provided the ideal setting for guests to unwind and relax, combining leisure with the allure of the Cadillac brand.
Rendering of the pink multilevel Cadillac Hotel activation
Neon Cadillac Hotel entrance framed by tropical murals and pink lighting
Guest explores an immersive blue projection room beneath a mirrored ceiling
Cadillac Hotel lounge with patterned tiles, greenery, and sculptural ceiling
Pink Cadillac Hotel terrace with swing seating and pool views
Cadillac Hotel activation glowing beside a waterfront concert at night
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Crafting unforgettable experiences requires collaboration, passion, and expertise. At THRILLFORGE, our dedication to client satisfaction is paramount. With our extensive services and industry-leading expertise, your vision becomes a vivid reality. Reach out to us, and let’s embark on a journey of creativity, innovation, and sheer excellence together. Whether it’s an intimate gathering, a grand festival, or a brand activation, every event with THRILLFORGE becomes a signature statement.

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