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PumaFierce

PumaFierce
2022

The
Scope

Client

Avantgarde, Puma

Project

Experiential Event
For PUMA’s “Puma Fierce” event, part of the Love Thy Planet sessions, THRILLFORGE orchestrated a unique rooftop experience for female influencers and fitness enthusiasts.

In a high-rise tower setting, THRILLFORGE employed a mix of sustainable, minimalistic branding elements, including custom stages and backdrops, and integrated an atmospheric live DJ with sound and light. Fitness classes ranged from yoga and stretch to trampolines and body-pump, staged both on the rooftop and inside the tower’s raw, industrial space.

The project successfully fostered empowerment and creativity, transforming a fitness gathering into a high-energy, memorable event.

Puma-branded fitness venue with rebounders arranged for a group class
DJ overlooks a crowded Puma group fitness session
Instructor leads a large cardio class inside the sunlit industrial venue
Every detail was crafted to resonate with PUMA’s ethos, fusing fitness with style and sustainability.
Jane Williams, Project Lead
Participants stretch overhead on exercise mats during the fitness session
Fitness influencers pose together under vivid pink stage lighting
Instructor demonstrates a wide squat during the Puma group workout

Empowering Women Through
Innovative Fitness Experiences

With an unconventional approach and expert execution, THRILLFORGE redefined the essence of experiential events, embracing the future of fitness and environmental awareness.

Looking for an unforgettable event experience that reflects your brand’s vision? Explore how THRILLFORGE can craft unique, engaging solutions for your next event.
DJ performs beside a seated rooftop fitness class
Instructor leads a group stretch before the large Puma backdrop
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