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PumaRun

JacobPeterson
2018

The
Scope

Client

Avantgarde, Puma

Project

Experiential (Pavillion)
For the launch of PUMA’s latest silhouette, inspired by the iconic 80’s RS, THRILLFORGE was tasked with designing a pavilion that highlighted sustainability, inclusivity, and interaction. The concept was to create a multifaceted experience, incorporating over 70% recycled materials, that seamlessly blurred the boundaries between interior and exterior spaces.

Our ingenious design utilized steel, glass, and repurposed shipping containers, and expanded the structure to include two additional stories, featuring retail units, event spaces, food and beverage areas, and lounge spaces.

The pavilion became a symbol of PUMA’s commitment to sustainability and innovation, drawing praise for its functional creativity and alignment with the brand’s vision. Visitors were captivated by the design, engaging with each facet of the experience, and reinforcing the success of the launch.

Multi-level Puma pavilion built from stacked shipping containers
Neon-lit lounge inside the Puma shipping-container pavilion
Two-story Puma pavilion with terraces and exterior stage lighting
Our design for PUMA’s launch truly embodied the brand’s innovative spirit; it was a rewarding challenge to create.
Jack Roberts, Project Lead
Puma sneakers displayed inside stacked transparent acrylic cases
Puma sneaker palette and shipping-container pavilion concept board
Two guests explore the Puma pavilion interior

Building Sustainability and
Inclusivity with Innovative Design

THRILLFORGE’s creation of the PUMA pavilion showcases our dedication to sustainable design, client-focus, and innovative thinking. We strive to break barriers, fostering collaboration and creativity to deliver unforgettable experiences that resonate with brand values.

Discover the world of possibilities with THRILLFORGE, where we bring your vision to life through comprehensive, efficient, and high-quality event solutions. Begin your journey with us today and redefine what’s possible in experiential event design!
Puma storefront and terrace built from white shipping containers
Minimalist Puma retail counter with apparel and footwear displays
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